The Influence of Overseas Chinese on the Global Luxury Landscape

In collaboration with Spring Studios, this report reveals critical insights into a burgeoning force reshaping the luxury market landscape: Overseas Chinese consumers.

As the global luxury sector adapts to the impact of a global economic slowdown, understanding the dynamics of this influential group becomes paramount. Drawing from expert analysis, in-depth interviews and comprehensive research — this report illuminates the attitudes, behaviors and preferences influencing Overseas Chinese engagement with luxury brands.

What you’ll learn about

• Multicultural identities and cultural connectivity shaping Overseas Chinese consumer behavior
• Luxury attitudes and behaviors distinguishing this influential demographic from others
• Effective engagement strategies on Western and Chinese social media platforms
• Five winning strategies tailored to captivate Overseas Chinese consumers, offering actionable pathways for luxury brands
• A roadmap for navigating the evolving landscape of Overseas Chinese consumer engagement