The Influence of Overseas Chinese on the Global Luxury Landscape
In collaboration with Spring Studios, this report reveals critical insights into a burgeoning force reshaping the luxury market landscape: Overseas Chinese consumers.
As the global luxury sector adapts to the impact of a global economic slowdown, understanding the dynamics of this influential group becomes paramount. Drawing from expert analysis, in-depth interviews and comprehensive research — this report illuminates the attitudes, behaviors and preferences influencing Overseas Chinese engagement with luxury brands.
What you’ll learn about
- Multicultural identities and cultural connectivity shaping Overseas Chinese consumer behavior
- Luxury attitudes and behaviors distinguishing this influential demographic from others
- Effective engagement strategies on Western and Chinese social media platforms
- Five winning strategies tailored to captivate Overseas Chinese consumers, offering actionable pathways for luxury brands
- A roadmap for navigating the evolving landscape of Overseas Chinese consumer engagement
Table of Contents
- Introduction: Overseas Chinese — the influential luxury audience you need to know
- Overseas Chinese VICs: Why they matter
- Multicultural identities and cultural connectivity
- Distinctive luxury attitudes and behaviors
- How to engage: Strategies on Western and Chinese social media
- 5 winning strategies for luxury brands to captivate Overseas Chinese consumers
- Conclusion