China's Health and Wellness Market Report 2024
China's health and wellness industry has significantly evolved post-Covid-19, embracing a holistic approach that includes physical, mental, and emotional health. This report highlights key trends, such as the resurgence of Traditional Chinese Medicine (TCM), the rise of luxury wellness products, and the digital revolution in home fitness and mental health support.
The pandemic broadened the public's appreciation for wellness beyond physical health, emphasizing mental well-being and work-life balance. This shift has spurred growth in fashion, hospitality, and luxury sectors, aligning with consumer demands for comprehensive well-being.
Young urban consumers, particularly millennials and Gen Zers, are at the forefront of this market change. They are embracing "lazy health" practices, digital health tools, and traditional wellness philosophies. Their habits include health-infused foods and "punk health" trends that balance indulgence with well-being.
The fitness industry has transitioned from traditional gyms to home-based regimes, driven by smart interactive equipment and digital wellness platforms, reflecting a preference for personalized, accessible fitness solutions.
Mental and spiritual well-being is also gaining traction, with increased visits to Buddhist temples and meditation app usage, indicating a cultural shift towards spiritual engagement.
China's health and wellness market is in a transformative phase, blending tradition with innovation and physical with mental health. For market stakeholders, understanding the nuanced needs of Chinese consumers, especially the younger generations, is crucial for success in this evolving landscape.
Table of Contents
- Executive overview
- Introduction
- China’s top wellness influencers
- Trend 1: Lazy health | Case Study: Neiwai Active
- Trend 2: Home fitness | Case Study: Lululemon
- Trend 3: Mental and spiritual well-being
- Trend 4: Wellness travel
- The future of China’s health and wellness market
- Appendix: Chinese health and wellness brands
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