East Asian designer guide to PFW Men’s Spring 2026

Set to serve up some juicy debuts from new creative directors and hotly-anticipated newcomers, Paris Fashion Week’s Spring 2026 menswear edition began today, and runs until Sunday. Willy Chavarria will be returning after his first time on schedule in January, while Jonathan Anderson will be showcasing his first collection for Dior on Friday, and Julian Klausner will also make his Dries Van Noten menswear debut. As with every fashion week schedule, East Asia’s influence is a mix of heritage Japanese icons and streetwear, independent Chinese designers, and South Korea’s elegant favorites, such as Songzio and Wooyungmi. From Seoul to Shanghai, this is the East Asia breakdown of Paris Fashion Week Men’s Spring 2026. CHINA Feng Chen Wang Founded: 2015 Social context: 189,000 Instagram followers Bio: London‑based, Fujian province-born designer known for her avant‑garde, deconstructed aesthetic, Feng Chen Wang has become established as a queen collaborator. Her eponymous brand has worked with Converse, Audi, Ugg, Nike, Piaggio, and more. Sean Suen Founded: 2012 Social context: 53,100 Instagram followers Bio: Beijing-born menswear designer Sean Suen’s namesake label is celebrated for its blend of Asian-inspired structure with Western tailoring, and has become a fixture on the Paris Men’s Fashion Week calendar since 2016. Ziggy Chen Founded: 2012 Social context: 60,400 Instagram followers Bio: Carving out a reputation for bohemian “quiet luxury,” Ziggy Chen is a Shanghai-based designer known for blending traditional Chinese tailoring with European deconstruction, creating garments that are rich in texture, history, and craftsmanship. Sankuanz Founded: 2013 Social context: 75,100 Instagram followers Bio: Since its 2013 debut at Shanghai Fashion Week, Shangguan Zhe-founded Sankuanz has gained international acclaim after it earned a place as an LVMH prize finalist in 2015. A boundary-pushing fashion brand known for blending Eastern spirituality, subculture, and meticulous tailoring. Namesake Founded: 2020 Social context: 70,300 Instagram followers Bio: A contemporary, accessible luxury fashion brand that hails from Taipei, Namesake has found success in urban commerciality. Recently spotted on Justin Bieber at Coachella, the brand has built a buzzy young fanbase. JAPAN Comme des Garçons Founded: 1969 Social context: 2.8M Instagram followers Bio: Founded by creative visionary Rei Kawakubo, Comme des Garçons is a leader in artistically avant-garde fashion design. Yohji Yamamoto Founded: 1972 Social context: 1.2M Instagram followers Bio: Yohji Yamamoto is a renowned Japanese designer lauded for his masterful use of black, blending traditional Japanese aesthetics with modern tailoring. Maison Mihara Yasuhiro Bio: 1997 Social context: 327,000 Instagram followers Founded: The brainchild of designer Mihara Yasuhiro, known for its innovative approach to footwear and apparel. Its deconstructed designs and the iconic “Original Sole” sneakers, have won the brand international acclaim. Issey Miyake Founded: 1970 Social context: 618,000 Instagram followers Bio: Founded by the late designer Issey Miyake, the legacy “Pleats Please” brand has had a lasting impact under the direction of Satoshi Kondo. Kenzo Founded: 1970 Social context: 2.2M Instagram followers Bio: Though founder Kenzo Takada passed away five years ago, the Parisian household name Kenzo has continued to bring playful vibrancy to fashion weeks. White Mountaineering Founded: 2006 Social context: 126,000 Instagram followers Bio: Led by Yosuke Aizawa, White Mountaineering is a Tokyo-based brand that combines outdoor functionality with high-fashion design. Known for its use of technical fabrics and innovative aesthetics, the brand has gained international recognition through collaborations with labels like Uniqlo and Paul & Shark. Auralee Founded: 2015 Social context: 531,000 Instagram followers Bio: Making its Paris Fashion Week men’s debut in January 2024, Auralee has built up a cult following with its sleek minimalism, and has been landing popular New Balance sneaker styles since 2023. Kolor Founded: 2004 Social context: 191,000 Instagram followers Bio: Junichi Abe is a Japanese fashion designer known for founding Kolor in 2004, a brand celebrated for its innovative fusion of sportswear, tailoring, and trailblazing textiles. After 21 years at the helm, Abe announced his retirement as creative director in January this year, concluding his tenure with the Fall/Winter 2025 collection presented at Paris Fashion Week, though he will remain involved with Kolor in an advisory capacity. Doublet Founded: 2012 Social context: 224,000 Instagram followers Bio: Masayuki Ino is a Japanese fashion designer famed for founding the gender-neutral streetwear brand Doublet. Ino became the first Japanese designer to win the prestigious LVMH Prize for Young Fashion Designers in 2018. Taakk Founded: 2014 Social context: 42,800 Instagram followers Bio: Taakk is a Tokyo-based menswear label founded by Takuya Morikawa. Drawing on his background at Issey Miyake, Morikawa infuses each collection with experimental fabric treatments and conceptual design, redefining the possibilities of contemporary menswear. Kidill Founded: 2014 Social context: 58,600 Instagram followers Bio: Kidill is a Tokyo-founded fashion label launched by Hiroaki Sueyasu in 2014, fusing raw 1990s punk, hardcore, skate culture, and grunge with contemporary streetwear. Known for its DIY aesthetic, the brand channels the energy of Harajuku’s counterculture. Sacai Founded: 1999 Social context: 1.4m Bio: A global favorite in luxury streetwear, Sacai’s success stems from founder Chitose Abe’s masterful “hybridization” technique, deconstructing and reassembling contrasting materials and silhouettes. SOUTH KOREA Wooyoungmi Founded: 200 Social context: 133,000 Instagram followers Bio: Wooyoungmi is a South Korean menswear brand founded by Young‑mi Woo, often referred to as the first South Korean female designer to establish a men’s ready‑to‑wear label in Paris. Songzio Founded: 1993 Social context: 353,000 followers on Instagram Bio: Opening its first Paris flagship in Q4 2024, Songzio is a leading South Korean fashion house founded by Zio Song, celebrated for merging Eastern and Western aesthetics with artistic precision. System Founded: 1990 Social context: 36,800 Instagram followers (global account) Bio: From launching a flagship store in Paris’ Marais district in 2024, to having cemented its presence at Paris Fashion Week since 2019, System is a Seoul-born, Handsome Corp-owned fashion brand widely praised for its minimalist yet finely detailed garments.

East Asian designer guide to PFW Men’s Spring 2026

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Published June 24, 2025

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East Asian designer guide to PFW Men’s Spring 2026