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How Pitti Uomo 108 put Asia at the heart of menswear

Pitti Uomo 108 signals a menswear power shift, spotlighting rising Asian talent from Japan, Korea, and China while luxury brands pivot toward Southeast Asia’s growing influence.

How Pitti Uomo 108 put Asia at the heart of menswear
Models attend Homme Plissé Issey Miyake Spring/Summer 2026 Collection and Exhibition during Pitti Immagine Uomo 108 on June 18, 2025 in Florence, Italy. (Photo by Stefania M. D'Alessandro/Getty Images)

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