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Who’s winning China’s social media-led sports market?

Country’s huge sports market is evolving into a social, cultural, and commercial engine, where identity is shaped on the move, and brand loyalty is won through community.

Who’s winning China’s social media-led sports market?
Olympic gymnast Suni Lee wears Lululemon’s Align No Line High-Rise Leggings, photographed in front of a bright floral backdrop for the brand’s 10th anniversary campaign in China. Image: Lululemon

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