Fashion champions Japanese sportswear in Paris

Ending on June 29, the latest Paris fashion Week Men’s saw debuts from Julian Klausner at Dries Van Noten and Jonathan Anderson at Dior, alongside KidSuper x Mercedes-Benz, and a solid batch of Asics collaborations. The Japanese sportswear giant featured in collections from Issey Miyake, Comme des Garçons, Doublet, Kiko Kostadinov, and Chinese designer Shushu/Tong. We dissect that final collaboration in today’s co-branded release roundup. Along with that, Jing Daily also looks at two other East Asian favorites from the Spring 2026 showcase: White Mountaineering x Ecco, and Doublet x Kijima Takayuki. Subscribe here to receive the Collaborations newsletter to your inbox every Tuesday. Shushu/Tong x Asics Details: Gel-Kinetic Fluent sneakers in silver blue, and dark green, for sale on Shushu/Tong’s official channels from August 2, and worldwide from September 6. Social context: On Xiaohongshu (also known as RedNote), #Shushu/Tong has 39.9 million reads, while #Asics has 135.7 million. Verdict: Sporting the trademark frills, both colorways of the Gel-Kinetic Fluent sneaker combine Shushu/Tong “balletcore” with one of Asics' coolest sneaker silhouettes of the moment. Asics manages to maintain fashion credibility through these fashion week collaborations, gaining creative expertise from the designers involved, while connecting authentically with local markets. Shushu/Tong x Asics offers valuable insights for brands navigating the evolving intersection of fashion, performance, and cultural storytelling — it’s a marriage of fan bases that enables each brand’s identity to be seen in a stronger light. White Mountaineering x Ecco Details: Footwear capsule, Spring 2026 Social context: On Instagram, White Mountaineering has 126,000 followers, and Ecco has 606,000. Verdict: White Mountaineering and Ecco started their ongoing partnership in fall last year, enabling Ecco to reach the elegantly dressed streetwear set. Tokyo-based brand White Mountaineering has become a frequent collaborator, offering external partners its global, loyal following and design expertise, while simultaneously reinvigorating names like Ecco with some cool factor. Comfort-led Danish brand Ecco has deployed high-profile collaborations, most notably enlisting renowned designer Natacha Ramsay‑Levi, to infuse its comfort-first heritage with elevated, fashion-forward appeal, transforming utilitarian silhouettes into stylish pieces. Doublet x Kijima Takayuki Details: Egg sun hat, Spring 2026 Social context: Doublet has 226,000 followers on Instagram, and Kijima Takayuki has 28,000. Verdict: This collaboration fuses Kijima Takayuki’s refined sunhat design with Doublet’s offbeat, irreverent streetwear energy — turning a classic hat into a canvas for subversive self-expression. As part of a broader trend of exploring non-in house categories, Doublet’s egg-shaped sun hat signals a calculated push into accessories that double as conversation starters. By spotlighting Takayuki’s handcrafted ethos within a fashion-forward, globally resonant context, the collaboration is a true celebration of Japanese craftsmanship at the prestigious Paris fashion week.

Fashion champions Japanese sportswear in Paris

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Published July 01, 2025

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Fashion champions Japanese sportswear in Paris