Search Results: netizens
Chinese Netizens Express Frustration Over National Day Holiday Schedule
Although China’s week-long National Day holiday is around the corner, residents are not in the mood to celebrate. Here's why. Read More‘It’s An Addiction’: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read MoreNetizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read MoreFurious Chinese Netizens Are Boycotting Lululemon
Lululemon is topping Weibo’s hot search after being fined for selling substandard products in China. Will it lose Chinese shoppers’ trust? Read MoreAs Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read MoreL’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read MoreAre Chinese Netizens Sick Of Mass Digitization?
China’s e-commerce giants have jumped headfirst into the growing grocery delivery trend, but some netizens are shaming them for the social ramifications. Read MoreWhat Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read MoreChinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read MoreDid London Fashion Week connect with China’s Netizens?
London Fashion Week’s online debut showcased imaginative digital contributions from Chinese designers. But did it connect with China’s netizens? Read More