Search Results: Procter & Gamble
Procter & Gamble’s Global Supply Chain Affected by Halted Factory Work in China & More
Procter & Gamble, the parent company of SK-II and Olay, stated how the virus impact on Chinese suppliers might affect its global supply chain. Read More
When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity
With China's middle class men now "developing their own comprehensive style based on individuality," over the last couple of years major brands have jumped on the male bandwagon in a… Read More
Why Data-Driven Marketing Is Key For A Sharp China Strategy
Procter & Gamble’s director of digital media in China discusses how big data can can make the most out of a company's China ad budget. Read More
How Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
Content-Commerce Could Be a Lifeline for Universities in Need of Foreign Students
For U.S. educational institutions that increasingly depend on revenue from foreign students, the past four years have been a challenge, with U.S.-China relations under the Trump administration hitting rock bottom… Read More
How Luxury Brands Are Leveraging The Power Of Data In China
Chinese consumers are changing fashion and retail, and modern technologies and analytics are helping brands develop smart models of buyer behaviors. Read More
Can American Retailers Survive in China with Tensions Rising?
As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
Animal Testing for Imported Cosmetics – What’s New This Year?
While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More
China’s Pet Passion is Leaving its Mark on the Luxury Sector
Pet ownership in China has skyrocketed, and as the number of affluent individuals surges, a pet has become an additional symbol of social class and status. Read More
