Search Results: Procter & Gamble
Procter & Gamble’s Global Supply Chain Affected by Halted Factory Work in China & More
Procter & Gamble, the parent company of SK-II and Olay, stated how the virus impact on Chinese suppliers might affect its global supply chain. Read More
P&G Missteps in China With ‘Smelly Feet’ Blunder
P&G’s post “Women's feet are five times more smelly than men's?” has received a barrage of negative comments. How can P&G placate angry netizens? Read More
When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity
With China's middle class men now "developing their own comprehensive style based on individuality," over the last couple of years major brands have jumped on the male bandwagon in a… Read More
Why Data-Driven Marketing Is Key For A Sharp China Strategy
Procter & Gamble’s director of digital media in China discusses how big data can can make the most out of a company's China ad budget. Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
After Kris Wu, Louis Vuitton Picks New China Ambassadors
Louis Vuitton has appointed Chinese boy band Teens in Times as its new ambassadors. Will this inject fresh energy into its China business? Read More
What Does China’s Beauty Buying Look Like Post-Lockdown?
Have months of lockdowns hurt China’s beauty consumption? Evidently not, as a new study predicts the market will swell to $15 billion in 2024. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
