Search Results: Anta
Chinese Sportswear Giant Anta Rides China’s Winter Olympics Fever
Chinese sportswear brand Anta launched its “Keep Moving” campaign, rolling out omni-channel marketing tactics to leverage the winter sports fever in China. Read More
An Anta-Owned Reebok Could Be Big for Fitness in China
Adidas has confirmed plans to sell off U.S. fitness brand Reebok, which it purchased in 2006, as part of the German sportswear giant’s new five-year strategy (to be released in… Read More
Will Chinese Sportswear Brand Anta’s ‘Gym Tech’ Rebrand Pay Off?
Anta’s “Gym Tech” new flagship store signals that the ownership group has changed the brand’s business model toward a direct-to-consumer distribution approach. Read More
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
How China Is Taking Advantage of Its WTO Nation Status
President Trump said that “China has been unbelievably taking advantage of the US” through its developing-nation status, and it does give China advantages. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
China’s “Moonlight Clan” Spurs Growth in Luxury Brand Value: Kantar
Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis… Read More
Opinion: Chinese Luxury Travelers Just Checking Antarctica Off Their Lists
There is little sense of adventure among comfort-seeking luxury travelers eager only to brag about reaching the South Pole. Read More
Study: International Brands Have ‘Home-Turf’ Advantage with Chinese Tourists
According to recent analysis of social media comments by Chinese tourists, they're in search of homegrown brands when they travel abroad. Read More
