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Crazy Little Brother Yang

Overview

  • Industry
    Fast-moving consumer goods
  • Role
    Livestream Anchor And Douyin KOL
  • Description

    ‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers.

Timeline

  2. November

  3. ‘Crazy Little Brother Yang’ Is Douyin's First-Ever Livestreamer With 100 Million Fans

    ‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi?

    TechnologyPeople

  4. November

  5. Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.

    Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment.

    RetailConsumer

  6. December

  7. 2022’s Top 6 Chinese KOLs You Need To Know

    Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand?

    LifestylePeople

  9. August

  10. Inside NBA star James Harden’s China livestream success. Is it replicable?

    The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow?

    RetailStrategy

  11. October

  12. Douyin anchor’s ‘vulgar’ YSL beauty livestream a cautionary tale for brands this Singles’ Day

    Netizens say the appearance of YSL beauty in top Douyin anchor’s live broadcast has cheapened the brand. Did the French luxury label choose the wrong anchor?

    BeautyNews

  14. June

  15. Crazy Little Brother Yang enters Thai e-commerce market

    Intel
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