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Crazy Little Brother Yang

Overview

  • Industry
    Fast-moving consumer goods
  • Role
    Livestream Anchor And Douyin KOL
  • Description

    ‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers.

Timeline

  2. November

  3. ‘Crazy Little Brother Yang’ Is Douyin's First-Ever Livestreamer With 100 Million Fans

    ‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi?

    TechnologyPeople

  4. November

  5. Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.

    Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment.

    RetailConsumer

  6. December

  7. 2022’s Top 6 Chinese KOLs You Need To Know

    Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand?

    LifestylePeople
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