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Inside NBA star James Harden’s China livestream success. Is it replicable?

The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow?

Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Photo: Screenshot via Global Times

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