2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand?
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- Liu Genghong Is The Face of China’s Hottest Trend — Workout Livesteams
- “Crazy Little Brother Yang” Is Douyin’s First-Ever Livestreamer To Gain 100 Million Fans
- Dong Yuhui, The English School Teacher Turned Livestreamer
- @Diandilahai, The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
- Fil Xiaobai
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- Fashion Stylist And First-Generation KOL
- Jia Zhang, An Overseas Chinese KOL Favored By Luxury Brands
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