Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Photo: Weibo
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Photo: Weibo
Contents
- Liu Genghong Is The Face of China’s Hottest Trend — Workout Livesteams
- “Crazy Little Brother Yang” Is Douyin’s First-Ever Livestreamer To Gain 100 Million Fans
- Dong Yuhui, The English School Teacher Turned Livestreamer
- @Diandilahai, The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
- Fil Xiaobai
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- Fashion Stylist And First-Generation KOL
- Jia Zhang, An Overseas Chinese KOL Favored By Luxury Brands
- Recommended
- Dig Deeper