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Douyin anchor’s ‘vulgar’ YSL beauty livestream a cautionary tale for brands this Singles’ Day

Netizens say the appearance of YSL beauty in top Douyin anchor’s live broadcast has cheapened the brand. Did the French luxury label choose the wrong anchor?

Douyin anchor’s ‘vulgar’ YSL beauty livestream a cautionary tale for brands this Singles’ Day
Netizens say the appearance of YSL beauty in top Douyin anchor’s live broadcast has cheapened the brand. Did the French luxury label choose the wrong anchor? Image: YSL Beauty

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