Search Results: Coach
Hopping Into Fashion: White Rabbit Candy Collaborates With Coach
The American fashion house's latest efforts to connect with Chinese consumers through a nostalgic White Rabbit candy collaboration is its sweetest yet. Read More
As Coach Moves Upmarket, Will Chinese Consumers Follow?
Coach has plans to raise prices in China as much as 20 percent. Will the move boost the handbag maker’s allure or alienate loyal customers? Read More
Purcotton Scores With Women’s Soccer Coach Shui Qingxia
After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Read More
Coach Lifts Parent Co. As China Booms
The New York-based luxury lifestyle group Tapestry has swung back to profit thanks to strong e-commerce in North America and Chinese growth. Read More
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
China’s “Quality Crackdown” Puts Coach, Tory Burch in Crosshairs
This kind of crackdown, which predominantly targeted American brands, is common for foreign brands in China around times of high international tension. Read More
Coach Hopes Third Time is a Charm on Tmall
Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More
Versace, Coach & Givenchy: Measuring the Gravity of the China T-Shirt Controversy
Jing Daily measures the gravity of the Versace, Coach, and Givenchy T-shirt controversies in China, and why such cultural missteps keep on happening. Read More
How Coach’s US$2.4 Billion Kate Spade Deal Could Boost Its Market in China
The deal by American accessories designer Coach to acquire rival Kate Spade for $2.4 billion will likely have a strong impact on the market in China. Read More
Coach’s Tmall Shop Closes as Luxury Brands Turn to WeChat Sales
With its official Tmall shop shuttered, accessible luxury brand Coach is one of several labels turning their focus toward WeChat e-commerce. Read More
