Why the world caught Labubu mania
Mischievous Pop Mart plush toy Labubu is sparking queues outside stockists worldwide, highlighting the global toy opportunity, and lessons in brand marketing.
Labubu boasts a global fanbase of all ages, fueled in popularity by its celebrity fanbase. Image: Pop Mart
Labubu boasts a global fanbase of all ages, fueled in popularity by its celebrity fanbase. Image: Pop Mart