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Teresa Cheung

Overview

  • Industry
    Fashion and Beauty
  • Role
    HK Socialite And Livestream Anchor
  • Description

    Hong Kong socialite and livestreamer Teresa Cheung is a representative of China's emerging 'quiet-selling' trend in the country's booming livestreaming field.

Timeline

  2. October

  3. China’s e-commerce slows down as celebrities turn to Xiaohongshu for ‘quiet selling’

    Taiwanese singer Annie Yi is the latest celebrity to start “quiet selling” on Xiaohongshu. Here’s why Chinese consumers are gravitating towards these hours-long livestreams.

    RetailStrategy
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