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Lewis Hamilton

Overview

  • Industry
    Cars
  • Role
    Racing Driver
  • Description

    Lewis Hamilton is a world champion British racing car driver who competes in Formula 1, and is moving into the creative industries as a fashion designer and curator.

Timeline

  2. April

  3. How luxury brands can get into pole position with F1

    As the Chinese Grand Prix returns after five years, F1 is a golden opportunity for luxury brands to tap into the nation’s passion for motorsports.

    LifestyleLaunches

  4. April

  5. From Las Vegas to Shanghai, F1 is global canvas for brand collabs

    Taking place in five continents this year, Formula 1 provides an abundance of opportunity for luxury brands.

    LifestyleLaunches

  7. February

  8. How F1 became the ultimate luxury playground

    Tonight’s F1 Live 75 showcases how motorsport has transformed into a dynamic platform for luxury marketing, attracting fashion, beauty and lifestyle brands.

    LifestyleStrategy

  9. March

  10. Can automotive brands truly break into fashion?

    With the Chinese Grand Prix beginning, F1’s cultural capital rising and marques looking for new revenue streams, we ask whether car brands can ever gain prestige in fashion.

    FashionStrategy

  11. March

  12. Lululemon hits $10B — powered by China, menswear

    From Grand Prix brand moments to everyday wear, Lululemon’s China playbook mixes high performance with high relevance — and consumers are responding.

    FashionFinance

  13. March

  14. Lululemon fights to keep its athleisure crown

    Faced with plateauing cultural impact in core markets, Lululemon’s partnerships with F1 star Lewis Hamilton and designer Saul Nash signal a pivot toward male consumers and fashion credibility.

    FashionStrategy
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