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Midlife, max power: Asia’s untapped demographic

A new generation of mature women in China, Japan, and South Korea is putting a new spin on aging, emerging as influential tastemakers and powerful consumers across fashion, beauty, and wellness.

Midlife, max power: Asia’s untapped demographic
Midlife women in China, Japan, and South Korea are putting a new spin on aging, emerging as influential tastemakers and powerful consumers across fashion, beauty, and wellness. Image: Miu Miu.

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