Discover the surge in popularity of traditional Hanfu clothing with 'horse face skirts,' embraced by celebrities and driving a cultural revival.

The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year.

Chanel, Cartier, and Bulgari are first off the block following the easing of travel restrictions. Increased competition for attention means brands should focus on differentiating their events.

Jing Daily’s new KOL Tracker examines Chinese stars’ attendance at Milan Fashion Week. Are they a solid investment for brands looking to boost their visibility in China?

Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign?

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.

Although Gucci has seemingly cracked the code for keeping consumers engaged in China, complications could be on the horizon due to too much success.

Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program.

Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content.

Making sense of the collaboration-chaos, Jing Collabs & Drops looks back on 2021 and the lessons to take into 2022.