Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.
The campaign name "Anfu Lu Online" references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands. Photo: Xiaohongshu
The campaign name "Anfu Lu Online" references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands. Photo: Xiaohongshu
Contents
- Xiaohongshu Launches New Collaboration With Homegrown Brands
- BRAND
- MEDIUM
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Can Zhang Zifeng Win New Fans for SK-II?
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Chinese Fashion Brand ICICLE Goes to the Beach With Tmall
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Recommended
- Dig Deeper