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Xiaohongshu Launches New Collaboration with Homegrown Brands

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.

Xiaohongshu Launches New Collaboration with Homegrown Brands
The campaign name "Anfu Lu Online" references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands. Photo: Xiaohongshu

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