Li Jiaqi, also known as Austin Li, is a Chinese streamer, social media influencer, and entrepreneur who gained fame as the "Lipstick King" for his marathon streams showcasing beauty products. Despite a brief hiatus in June 2022 due to a controversial tank-shaped ice cream cake, Li has amassed a massive following of over 170 million across platforms, generating billions in sales through his engaging livestreams and earning a spot on the 2021 Time 100 Next list.