Lululemon fights to keep its athleisure crown
Faced with plateauing cultural impact in core markets, Lululemon’s partnerships with F1 star Lewis Hamilton and designer Saul Nash signal a pivot toward male consumers and fashion credibility.
Faced with plateauing cultural impact in core markets, Lululemon’s partnerships with F1 star Lewis Hamilton and designer Saul Nash signal a pivot toward male consumers and fashion credibility.
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