Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers.

Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers?

Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China.

Valentino's Pink PP will be rampant in the Aranya community, located in the Chinese coastal city of Qinhuangdao, between September 21 and late October.

Jing Daily recently spoke with Valentino's new CEO to discuss the luxury brand's China strategy and what we can expect in the year ahead.

Forward-thinking online sales tactics have been booming in China lately. But Chaumet is forging a plan for longer-term relationships with local customers.