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Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement

Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China?

Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Photo: Panerai

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