Valentino CEO Jacopo Venturini On Redefining Luxury in a Changing China
Jing Daily recently spoke with Valentino's new CEO to discuss the luxury brand's China strategy and what we can expect in the year ahead.
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- Jing Daily (JD): The Resignify 2 exhibition in Beijing comes a little less than a year after the first installment in Shanghai. Can you tell us a little about your experience in the first exhibition and how it helped shape the second?
- Jacopo Venturini (JV): Re-Signify
- JD: What aspects of the Beijing exhibition do you expect to resonate the most among local audiences?
- JV:
- JD: What do you hope Chinese audiences will have learned about Valentino from Resignify 1 and 2?
- JV:
- JD: You recently mentioned plans to explore new China locations in cities like Shenzhen, Guangzhou, and Wuhan over the next two years. Can you tell us a little more about your China strategy? How do you see the market has changed in recent years, and how important is it to Valentino today?
- JV:
- JD: You’ve also mentioned that you and your team have made digital and entertainment programs key pillars of your new marketing strategy. Can you tell us about these programs and any plans you have to apply them to China?
- JV:
- JD: What do you see as the most pressing challenges for Valentino in China? And what about the China market excites you most as CEO?
- JD: China has seen a boom in the popularity of immersive theater, which Valentino recently got in on with its collaboration with Sleep No More. Can you tell us a little about how that collaboration came together and how it could shape other upcoming marketing plans for China?
- JV:
- JD: In your opinion, how has the pandemic changed the global luxury industry? How has it shaped how you see the role of a luxury brand in 2021 and 2022?
- JV
- JD: Since taking the reins as CEO last year, you kept a relatively low profile, building teams and laying the foundation for wide-ranging marketing initiatives. Can you give us a little insight into your leadership philosophy and how you’ve applied to that Valentino?
- JV:
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