Gabby Chen is President of Global Markets at Florasis, where she leads the company's international P&L, business model, market-entry strategy, omnichannel expansion and global organization. Since joining in 2023, she has scaled the business across Asia, North America, Europe and the Middle East, delivering triple-digit year-on-year growth through 2026 YTD and the division's first monthly operating profit in 2025.

Chen brings more than 20 years of experience building consumer and beauty businesses across Asia-Pacific. She previously led Lane Crawford's beauty business in China, delivering 380% growth, and founded Mood Editing Cosmetics, a joint venture with NetEase that the tech company acquired in 2020. She also brought KENDALL+KYLIE to Asia-Pacific as its sole distributor.

Outside her corporate career, she founded Janes & Hooch, the Beijing speakeasy recognized among the world's top 50 bars, and is an angel investor in agtech company Alesca Life. She was named a Vogue Business 100 Innovator in the Beauty Disruptors category and writes as a columnist for Jing Daily, BeautyMatter and other international platforms.