A bag label proves narrative can command pricing, two Shanghai malls turn cartoon fish into a summer draw, and an actor builds a label that might outlast his fame.

From Fendi x Mad Architects, led by founder Ma Yansong, to Bai Jingting’s Goodbai 916 customizing Levi’s, and K-pop star G-Dragon announcing Joopiter’s sale, this week’s Chinese brand collabs are built on Gen Z.

Celebrity brands like Drew House and Fenty Beauty are finding success in China. But beyond the appeal of their founders, how do these labels stay relevant?

It was once shocking to have a fashion creative director with no formal design training helm a storied maison. But no idea stays new forever.

Evolving attitudes toward sunbathing, surfing, and beach life — coupled with the rising popularity of beach destination travel — spell new opportunities for brands.

Jing Daily spoke to the Crocs Inc. CEO and Crocs Brand President about the continued rise of clogcore in China.

Leading the Ivy League trend and attracting flocks of fans, Aimé Leon Dore is spearheading menswear in the West. In China, finding the equivalent is tricky.