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Bai Jingting, Ma Yansong, and G-Dragon: Chinese fan culture drives collabs

From Fendi x Mad Architects, led by founder Ma Yansong, to Bai Jingting’s Goodbai 916 customizing Levi’s, and K-pop star G-Dragon announcing Joopiter’s sale, this week’s Chinese brand collabs are built on Gen Z.

Bai Jingting, Ma Yansong, and G-Dragon: Chinese fan culture drives collabs
Chinese actor Bai Jingting's Goodbai 916 has customized a Levi's collection for the local market. Image: Levi's Weibo

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