Jeff Wang became Chief Executive Officer for Greater China at Golden Goose in May 2026, arriving with more than 20 years of experience across brand strategy, experiential marketing and project management in luxury, lifestyle, FMCG, consumer electronics and automotive.

His record in China was built at GENTLE MONSTER. In 2016, while at Weber Shandwick China, he led the eyewear brand's entry into the market. He became CEO of GENTLE MONSTER China in 2018 and spent the following years building many of the projects that defined its local presence, including Dream Visit, the GENTLE MONSTER x HUAWEI smart eyewear launch, SKP-S and HAUS SHANGHAI. He also introduced TAMBURINS and NUDAKE to China.

That experience now places him at the center of Golden Goose's next phase of Greater China growth, bringing a track record of turning retail into a cultural and experiential proposition rather than simply a point of sale.