Tommy Hilfiger | Jing Daily

Tommy Hilfiger

Overview

Market entry
2002
Stores in China
15

Analysis

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Timeline

2024 January

Li-Ning x Billionaire Boys Club, Clot x Tommy Hilfiger, and more China collabs

The first China collab spotlights of 2024 dive into streetwear with one of the mainland’s leading sports brands, an all-American designer, and otherworldly sunglasses.

Sadie Bargeron

January 9, 2024

Fashion Launches

Despite downturn, brands are pivoting back to the metaverse

The roundup and the verdict on the latest Web3, AI, and digital fashion drops.

Bethanie Ryder

January 21, 2024

Meta Strategy

February

Decoding fashion brands’ Chinese New Year strategies: Part 1

From Louis Vuitton, to Burberry and Prada — in this two-part series, Jing Daily charts the 8 major strategies for fashion's 2024 Lunar New Year campaigns.

Jing Zhang & Lisa Nan

February 8, 2024

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Fashion Strategy

Tommy Hilfiger’s homecoming, Peter Do at Helmut Lang and Beyoncé: NYFW Fall/Winter 2024

For NYFW Fall/Winter 2024, celebrities and designers showed up and showed out, including a rare appearance from megastar Beyoncé. Jing Daily rounds up the top moments from the calendar.

Bethanie Ryder

February 16, 2024

Fashion Launches