Search Results: Producer 101
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
Fenty Beauty By Rihanna Officially Lands in China
Starting from September 3, Fenty Beauty will officially land in Hong Kong and Macau, without compromising its commitment to cruelty-free products. Read More
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
How Coperni Bagged Superstar Maisie Williams for Its First Collaboration
Despite launching just three years ago, Coperni already has an IT bag. And now, its collaboration with Maisie Williams is about to take over China. Read More
Following Gen-Z Trends, Kering Bans Fur Globally
The luxury conglomerate Kering has announced a total ban on animal fur across all its brands, a move millennial and Gen-Z consumers have demanded. Read More
Meet the Future of Knitwear
In China, knitwear is undergoing a rebrand from younger fans to sustainability manifestos. Meet the next generation of brands that have it all stitched up. Read More
Luxury Content Commerce Collabs Go to Hollywood
A sure sign that the pandemic is winding down in the United States is the return of the summer movie box office season that kicks off with Memorial Day. Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
