From Usher’s tour to haute couture: Robert Wun

What happened On July 9 at the Théâtre du Châtelet in Paris, Robert Wun returned to Haute Couture Week for the third time with his Fall 2025 collection titled “Becoming” — a personal exploration of the transformative rituals of dressing. Having first shown at the pinnacle of fashion in January 2023, the Hong Kong-born, London-based newcomer has continued to assert himself as an A-lister-favorite. He’s dressed Lady Gaga for Saturday Night Live and Sabrina Carpenter at the Brit Awards in March, Usher for his tour back in April and Hailee Steinfeld at the Sinners premiere — and the sublime drama of Fall 2025 proved why. Some looks involved extra limbs, or figures of people being worn as accessories, while one model was wrapped in a blood-stained duvet gown, and another styled in fierce tailoring reminiscent of Dracula. Through his signature avant-garde tailoring and theatrical flourishes, Wun used the collection to reflect on fashion’s role in shaping memory, identity, and self-perception. He said he wanted to “translate the ritual of dressing into a story. From waking up on the big day to the blurred memories of the night before.” Along with carving out a truly unique brand identity, Wun ensured Asian tastemakers were out in full force, too. Thai actress Davika Hoorne, also known as Mai (18 million Instagram followers) stole netizens’ attention, attending the show in one of the Fall 2025 looks seen on the runway. The movie star KOL has 14.5 million reads on her Xiaohongshu hashtag (also known as RedNote). Chinese model, singer and actress Angelababy (11.5 million Instagram followers) was also dressed in a dramatic evening gown. Being meteorically famous in China, her hashtag on Xiaohongshu is at 1.8 billion views. The Jing Take Wun’s blossoming in the couture world marks a pivotal shift for Asia’s contemporary presence in the fashion industry. Esteemed local couturier Guo Pei — who famously dressed Rihanna for the Met Gala in 2015 — last showed at Haute Couture week in 2019, while Ma Ke has not shown on schedule since 2008. As the only Chinese designer showcasing at this iteration of Haute Couture Week, alongside the only Japanese talent on the schedule, Yuima Nakazato, Wun’s presence signals China’s growing influence in the traditionally Eurocentric couture arena. Stocked in Mexico, Italy, Denmark, Lebanon, Kuwait, Belarus and Thailand, Wun demonstrates how capable Asian designers are of bridging east and western markets. Furthermore, his Xiaohongshu hashtag has amassed over 639,100 views, reflecting strong engagement in China’s digital fashion community. In just a few years, Wun has dressed A-listers from Lizzo to Blackpink’s Lisa and made his mark on the Met Gala twice, all while resisting the ready-to-wear route most emerging designers take. Instead, he has committed to couture as a medium of storytelling and fantasy. Wun has broken through the noise with a sense of unique artistic license, with pieces like the Spring 2024 “Bleeding Love” dress — a blood splattered wedding gown that went viral in China and beyond. That drama-fueled gore and cinematic expertise continued for Fall 2025, demonstrating that his success lies in having a truly cohesive brand identity that has captured the attention of elite collectors from the Middle East, China, and the U.S. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

From Usher’s tour to haute couture: Robert Wun

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Published July 09, 2025

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From Usher’s tour to haute couture: Robert Wun