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Adidas, Puma eye running shoe revival as tariff threats loom

German sportswear giants pivot back to performance running after losing ground to Hoka and On, while China supply chains face escalating duties.

Adidas, Puma eye running shoe revival as tariff threats loom
Jason Joseph of Team Switzerland holds his Puma Nitro spike trainers after winning the Men's 110m Hurdles at the European Athletics Team Championships 1st Division on June 28, 2025, in Madrid. With rising competition from Hoka and On Running — and looming U.S. tariffs on Southeast Asian suppliers — Puma and Adidas are racing to reassert themselves in the performance running segment. Image: Getty Images

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