Search Results: Douyin advertising

Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More

Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel. Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More

TikTok decided to pull out of the Hong Kong market following the imposition of China's new national security law, but was this the right decision? Read More

L’Oréal and several other global cosmetic conglomerates address the use of racist stereotypes in advertising as Black Lives Matter protests continue. Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More

Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More