Search Results: Douyin advertising
Future Tech China: Douyin’s Winning 2021 Playbook
The gloves are coming off for Douyin this year. Here are five things they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
Why is Kuaishou Better Than Douyin For E-commerce Conversion & Social Engagement
Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More
Chinese Whispers: Louis Vuitton Launches an Ad on Douyin, and More
Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel. Read More
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
Chinese Whispers: WeChat Bans Viral Douyin Video, and More
WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More
Newrank’s China Social Media Content Report 2019
Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Why Luxury Brands Need to Think Like Media Platforms
Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success. Read More
Ongoing Pandemic to Fuel Brand-Funded Content in 2021
With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read More
