As Chinese consumers turn to spirituality and superstition to navigate life’s challenges, luxury brands are cashing in on mystic marketing.
Richemont, owner of Cartier and Chloé, reported strong overall performance in Q4, despite weaker demand in China.
Flying cars, beds in the back, and AI inventions, Chinese automotive brands brought heat to the CES 2025 in Las Vegas last week.
Global brands navigate tradition and innovation for Year of the Snake, creating campaigns that honor Chinese heritage while pushing creative boundaries.
Consinee’s Pitti Uomo exhibition reflects the “lying flat” movement’s focus on well-being.
Despite declining sales, Sanya’s ambitious retail transformation combines cutting-edge experiences with strategic partnerships to court next-generation luxury shoppers.
Country’s vital tourism sector faces setback as Chinese visitors reconsider travel plans after actor Wang Xing’s human trafficking ordeal.
Following a year marked by several mega-mergers, how will multi-brand retailers fare?
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A new survey from metaverse app Soul’s research arm, Just So Soul, reveals the dynamic relationship between the internet and real life among China’s youth in 2025.
Taobao-based designer brands are opening offline stores to enhance customer engagement, reduce costs, and build long-term brand loyalty in China.
Opinion: Chinese consumers are expressing widespread dissatisfaction with luxury store experiences in China, driving them to shop overseas.
Partnerships, a cautious retail strategy, and social media marketing are keys for overseas independent designers looking to unlock China potential.
From artisanal gold to tarot cards, China’s educated urban women are driving a new era of thoughtful luxury consumption.
Nanjing mall’s jazz-themed washroom continues the successful viral marketing strategy that has helped drive sales growth.
Fans flock to Shanghai's Julu Road to experience Louis Vuitton x Takashi Murakami.
Gender fluidity, sportstyle and opiumcore likely to have a big impact this year.
Elevating knitwear, sex-positive messaging, and East-to-West creative fusions, these are the Chinese brands to know.
With client loyalty plummeting worldwide, luxury brands must stand out from the sea of sameness by crafting client-centric brand stories.
Early activations show luxury labels’ growing focus on cultural authenticity, localization.
WeChat’s new feature streamlines social commerce, empowering brands to tap into China’s booming gifting economy.
Global luxury brands embrace Chinese artisans and designers for Year of the Snake drops, marking a shift toward more nuanced cultural authenticity.
The kingdom was a popular choice among Chinese vacationers last year, thanks to its luxury spending hubs, premium hospitality and targeted campaigns.
Hainan’s duty-free market faced a 29% sales drop in 2024 due to fewer tourists and overseas competition.
Community-centered events and nostalgia-driven experiences are set to define China’s sports and fitness culture this year.
Industry experts weigh in on the top trends set to shape the tech landscape this year.
Tesla’s reliance on China might spur Elon Musk to steer Trump toward compromise.
Here’s a list of the top campaigns that won consumers’ hearts.
Discover the beauty and wellness trends that went mainstream in China.
From the Olympics’ team uniforms controversy to the clampdown on China’s ‘daigou’ market, we look back at the stories you found the most interesting.
Luxury brands faced greater scrutiny in 2024, with customer clashes, celebrity controversies, and cultural insensitivity underscoring the need for adaptability.
The designer, his wife, and founders of Montreal-based brand Fecal Matter were prohibited entry to China’s Forbidden City for wearing ‘dark and strange’ clothes.
A once-overlooked cornerstone of the luxury athleisure market, Lacoste’s recent efforts at courting China’s shoppers are paying off. What can competitors learn from its success?
Actor Huang Xiaoming’s relationship with entrepreneur Ye Ke has sparked online debate, highlighting the rise of socialite training schools and growing pressures on women.
The packing tape-look-alike bracelet was met with humor and criticism in China.
How 80 million new middle-class consumers are reshaping China’s beauty industry in unexpected ways.
The ban targets one of the world’s largest textile manufacturers, forcing fashion brands to review their supply chains.
The massive Lunar New Year migration showcases China’s transport innovations, while new policies aim to boost domestic and international tourism spending.
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