Yoyo Lu has nearly two decades of experience across Chinese fashion media and lifestyle publishing. She has held senior editorial roles at some of the country’s leading titles, including serving as Editor-in-Chief of InStyle China and Glass China.

In 2025, Lu joined AD China, where she has focused on reshaping the publication’s brand image while exploring new opportunities across digital media, market development and creative collaborations. The move placed her at the intersection of fashion-media experience and the increasingly influential world of design, interiors and architecture.

Lu’s editorial approach is rooted in breaking traditional industry boundaries. Rather than treating design as a specialist vertical, she seeks to connect it with popular culture, lifestyle, fashion and broader social contexts, making the subject more legible and culturally relevant to a wider audience. That perspective reflects a larger shift in Chinese media, where the most influential titles increasingly operate across disciplines rather than within fixed categories. Lu’s role at AD China gives her a platform to bring design into a broader cultural landscape while opening new possibilities for collaboration and audience development.