Sensen Li is the founder and designer behind WINDOWSEN, one of the most visually radical labels to emerge from contemporary Chinese fashion. Before entering fashion, he studied musical theatre performance at Sichuan Conservatory of Music, where an interest in stage costume first redirected his attention toward clothing and image-making. Li later studied fashion design at the Royal Academy of Fine Arts Antwerp, where his tutors included Walter Van Beirendonck. Even before Antwerp, he had experience as a styling assistant and within the design team of Ground Zero, giving him early exposure to both image-making and fashion production.

Founded in 2019, WINDOWSEN combines theatrical couture, sportswear and digital fantasy in a hyper-saturated universe that explores gender, performance and virtual identity. Li won the VFiles runway competition in 2018, helping introduce his work to New York Fashion Week audiences before the label developed into a full-fledged international proposition.

WINDOWSEN has since collaborated with brands including Nike and Absolut, while global performers such as Madonna, Cardi B, Katy Perry, Rihanna and BLACKPINK have worn Li’s designs. The brand’s significance lies in its refusal to conform to conventional ideas of Chinese fashion, replacing restraint with spectacle, transformation and unapologetic fantasy.