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Younker Hong

Overview

  • Industry
    Fashion
  • Role
    Founder
  • Description

    Founder of streetwear brand-retail hybrid Randomevent, Younker Hong is a designer leading China's domestic streetwear scene,

Timeline

  2. April

  3. Randomevent: The Streetwear-Retail Hybrid Winning Over China's Youth

    Best-known for collaborating with the likes of Dickies and Puma, Randomevent is the clothing brand-concept store encapsulating China’s streetwear scene.

    FashionPeople

  5. January

  6. China’s Hypebeast Era Is Here: 10 Chinese Streetwear Brands To Know In 2023

    Thanks to the rise of streetwear players like Roaringwild, Randomevent, and Soulgoods, China’s hypebeast era is here. Local is leading the way for Generation Z.

    FashionLaunches

  7. April

  8. What 2023 Has Taught Us About Chinese Brand Collaboration So Far

    Chinese collaborations came in droves in Q1 2023, from McDonald’s and Clot, to Dingyun Zhang x Marni. What can brands learn from these co-branded releases?

    FashionFinance

  9. April

  10. Battle For Market Share Fuels Chinese Footwear Collab Boom

    International footwear brands are turning to collaborations with emerging Chinese labels to win over younger consumers and build positive brand perceptions.

    FashionLaunches

  11. November

  12. Sportswear giants want a slice of China's streetwear stores

    Brands like Adidas and Asics team up with streetwear retail space hang-out spots that combine installations, coffee shops and skate ramps to reach Gen Z.

    FashionLaunches
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