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What 2023 Has Taught Us About Chinese Brand Collaboration So Far

Chinese collaborations came in droves in Q1 2023, from McDonald’s and Clot, to Dingyun Zhang x Marni. What can brands learn from these co-branded releases?

What 2023 Has Taught Us About Chinese Brand Collaboration So Far
Chinese designer Victor Wong's Toe Uggs finessed meme fashion in April 2023. Photo: Ugg

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