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Yang Mi

Overview

  • Role
    Influencer, actress

Timeline

  2. November

  3. Can K-Fashion Win Back The Hearts Of Chinese Consumers? We11done And Sequoia Capital China Are Betting On It

    K-fashion brands like We11done are going mainstream in China, gaining local followers, and even bypassing daigou. But more challenges may lie ahead.

    FashionConsumer

  4. December

  5. Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges

    Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China.

    Hard LuxuryStrategy

  7. February

  8. The Jimmy Choo x Pretty Guardian Sailor Moon Collab Wows Chinese Luxury Shoppers

    Given the popularity of Pretty Guardian Sailor Moon among Chinese millennials and Gen Z, Jimmy Choo’s collaboration with the manga has driven social buzz before its debut.

    FashionLaunches
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