Luxury brand ambassadors from Blackpink and Seventeen’s S.Coups showcased K-pop’s growing fashion influence at the ‘Superfine: Tailoring Black Style’ Met Gala.

As the stakes of celebrity image management soar in Asia’s booming luxury market, 2025’s biggest scandals reveal just how fast public sentiment can shift.

Opinion: Labubu’s success reveals how modern luxury is being rewritten — driven by viral social proof and emotional resonance.

The K-pop megastar and Pop Mart’s monster unite with LVMH maison in a capsule that turns toy fandom into fashion firepower.

In 2025, celebrity influence proved to be as fragile as it is powerful, with scandals exposing the inherent risks of star-led branding.