Another Clot 20th anniversary collaboration is on the horizon that will excite sneakerheads around the world. Plus, Shang Xia beauty, and opportunity calls at Strawberry Music Festival.

With competition for consumers’ attention heating up, combining contrasting identities, experiential retail, and personalized fashion emerge as fertile ground for collabs.

Clot and Nike announce their final sneaker, local KOL-led fashion brand Lavaland enters the rap scene, and Staffonly and ‘League of Legends’ open a Shanghai pop-up.

China’s seen some huge brand collaboration announcements this week, with competitors colliding, a trending KOL-led China-exclusive luxury drop and a massive gaming sportswear crossover.

From Carlsberg to Clot, here are the Chinese brand collaborations-to-know this week.

Brands like Adidas and Asics team up with streetwear retail space hang-out spots that combine installations, coffee shops and skate ramps to reach Gen Z.

K11 Group’s Adrian Cheng has acquired a majority stake in Matthew M. Williams’ luxury streetwear brand. Will he help Williams reach new heights in fashion retail?

In this week’s hot China collabs, ENG Concept’s latest, Alaia Chen’s cute collectible, and Peak Performance jumps on China’s block toast hype.