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China's retail disruptor ENG Concept launches Office Kiko collection

In this week’s hot China collabs, ENG Concept’s latest, Alaia Chen’s cute collectible, and Peak Performance jumps on China’s block toast hype.

China's retail disruptor ENG Concept launches Office Kiko collection
Retail-brand collaboration continues to be a powerful strategy to connect with fanbases behind the brands a store stocks, while simultaneously pushing brick-and-mortar spaces. Photo: Office Kiko x ENG Concept

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