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Burberry’s return to Britishness wins in China with sales up almost 50%

The brand’s heritage outerwear and handbags are back in style with Chinese consumers, with sales up 46% year over year. Looks like Burberry’s bet on Daniel Lee is paying off.

Burberry’s return to Britishness wins in China with sales up almost 50%
The brand’s heritage outerwear and handbags are back in style with Chinese consumers, with sales up 46% year over year. Looks like Burberry’s bet on Daniel Lee is paying off. Photo: Burberry

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