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From Chen Kun to Nuria Ma: Chinese KOLs shine at London Fashion Week Spring Summer 2024

This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China?

From Chen Kun to Nuria Ma: Chinese KOLs shine at London Fashion Week Spring Summer 2024
This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China? Photo: Jing Daily

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