Is ‘Safaricore’ fall’s biggest Xiaohongshu trend?
From luxury powerhouses to domestic labels, fashion players across price points recognize ‘Safaricore's’ commercial potential in China's hybrid lifestyle market.
The Burberry Fall 2026 show channelled the trending Xiaohongshu ‘safaricore’ aesthetic. Image: Getty Images
The Burberry Fall 2026 show channelled the trending Xiaohongshu ‘safaricore’ aesthetic. Image: Getty Images