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Is ‘Safaricore’ fall’s biggest Xiaohongshu trend?

From luxury powerhouses to domestic labels, fashion players across price points recognize ‘Safaricore's’ commercial potential in China's hybrid lifestyle market.

Is ‘Safaricore’ fall’s biggest Xiaohongshu trend?
The Burberry Fall 2026 show channelled the trending Xiaohongshu ‘safaricore’ aesthetic. Image: Getty Images

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