Is ‘Safaricore’ fall’s biggest Xiaohongshu trend?
From luxury powerhouses to domestic labels, fashion players across price points recognize ‘Safaricore's’ commercial potential in China's hybrid lifestyle market.
Leopard print is a core feature of the ‘safaricore’ aesthetic. Image: Pinko
Leopard print is a core feature of the ‘safaricore’ aesthetic. Image: Pinko