Adidas has unveiled “Shan Chuan Li” (山川里) as the new Chinese name for its outdoor line, extending beyond Terrex technical gear toward a broader outdoor lifestyle positioning. The line draws design inspiration from mountain landscapes, incorporating natural elements while maintaining professional construction. The concept emphasizes “free flow” in nature, framing outdoor activity as an accessible experience beyond expeditions and summits. Campaign imagery features diverse individuals moving between daily life and natural settings, reflecting an inclusive approach to outdoor living. The company said the rebranding builds on Terrex’s technical foundation while opening new possibilities for broader consumer engagement with nature.

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