Hard Luxury | Jing Daily

Hard Luxury

In Formula 1, visibility can be bought. But desire must be earned

Gucci will become title partner of the Alpine team starting in 2027. Whether it can generate desire through the partnership remains to be seen.

June 8, 2026

Hard Luxury Strategy

In Formula 1, visibility can be bought. But desire must be earned

Hedge fund targets Ferrari owners in private credit exotics boom
London hedge fund Fasanara Capital is targeting $500 million to finance, restore, and resell vintage and racing Ferraris, betting luxury cars are the next big alternative asset.
Bloomberg News
June 4, 2026
Hard Luxury Finance
Swiss watch exports drop, skewed by 2025 rush before US tariffs
With American demand cratering, China and Hong Kong emerge as growth markets.
Bloomberg News
June 2, 2026
Hard Luxury News
AMG lost its story. Ferrari betrayed its myth
By losing sight of their story, the carmakers are being met with memes and laughter. And comedy is the one emotion luxury brands cannot afford.
Daniel Langer
June 1, 2026
Hard Luxury Strategy

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