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Givenchy
Givenchy
Overview
  • Market entry
    1996
  • Stores in China
    4
  • Parent company
    LVMH
Analysis
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Timeline

2024 May

Xiaohongshu a secret weapon for luxury brands
Xiaohongshu a secret weapon for luxury brands

From ‘quiet selling’ to KOS, Xiaohongshu offers luxury brands unique avenues for growth and engagement.

Lisa Nan
Lisa Nan
⁕
TechnologyStrategy

Beauty gift boxes capture hearts this ‘520’ season
Beauty gift boxes capture hearts this ‘520’ season

Jing Daily explores the top limited edition beauty gift boxes from brands like YSL, Givenchy and Florasis for China’s ‘I Love You Day.’

Lisa Nan
Lisa Nan
BeautyLaunches

June

Adidas’ $20K Roblox necklace marks new era for fashion and gaming
Adidas’ $20K Roblox necklace marks new era for fashion and gaming

Adidas sells a $20,000 necklace in Roblox, Givenchy Beauty launches a new Pride-themed destination, and Loewe x On tap Wanna’s augmented reality try-on solution.

Bethanie Ryder
Bethanie Ryder
Meta

Givenchy Beauty unveils gift boxes for 520 Day

Luxury brands slash prices in China amid economic slowdown

Givenchy names makeup rep

July

LVMH names Alessandro Valenti as Givenchy CEO

August

LVMH said eying Sarah Burton to revitalize Givenchy

September

Burton at Givenchy: Can she win over China?
Burton at Givenchy: Can she win over China?

After exiting Alexander McQueen last year, Sarah Burton assumes the role of creative director at Givenchy from today.

Bethanie Ryder
Bethanie Ryder
FashionPeople

October

When gaming meets luxury fashion
When gaming meets luxury fashion

With China’s AAA gaming market outpacing the US’, luxury fashion faces a new frontier in courting the mainland’s digital-savvy consumers. But are brands willing to take the plunge?

James Davis
FashionStrategy
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