Why LVMH chose Ros for Fendi’s future

What happened In a move signalling Asia’s rising strategic significance within LVMH’s sprawling portfolio, the group has tapped Ramon Ros — currently Louis Vuitton’s president and CEO in China — as the new chief executive of Fendi, effective July 1. The appointment follows the reassignment of Pierre-Emmanuel Angeloglou to deputy CEO at Dior, and places Ros at the helm of the Roman house during a pivotal period of leadership and creative transition. Ros will report directly to Sidney Toledano, advisor to LVMH chairman and CEO Bernard Arnault. His promotion is part of a broader reshuffling across LVMH’s executive ranks, coming at a time when the luxury sector is facing pronounced headwinds — from weakening Western demand to ongoing macro uncertainties in China. The Jing Take With over a decade of experience at LVMH, Ros has become a key architect of its Asia strategy. He joined the group in 2013 as managing director of Givenchy China before relocating to Paris as international director. In 2020, Ros returned to China to steer Louis Vuitton’s operations during the pandemic’s peak. Under his leadership, the mainland market not only weathered global instability but also became a growth engine that helped offset softness in the U.S. and Europe. Asia’s growing importance in LVMH’s strategy “Ramon’s deep expertise in luxury retailing, coupled with his passion for product excellence and collaborative leadership, will enable him to elevate the Roman maison to new heights,” LVMH said in a statement, adding that he was instrumental in building a strong local team and enhancing brand desirability in China. Ros’s immediate priority at Fendi will be to help LVMH identify a new creative director, following Kim Jones’ departure from the women’s line in October. In the interim, longtime designer Silvia Venturini Fendi continues to lead the creative studio. Ros’ commercial acumen and on-the-ground sensitivity to Asia’s evolving luxury appetite are expected to influence both business and creative directions for the house. Meanwhile, Daniel DiCicco, a seasoned retail executive from Apple and formerly Coach, will succeed Ros at Louis Vuitton China starting April 28. Based in Shanghai, DiCicco brings extensive Asia-Pacific experience to the role, including time overseeing Japan and South Korea. Ros’ rise is a clear signal that LVMH’s long-term growth bets are staked on Asia, particularly China. At a time when the luxury group is under pressure — from softening U.S. sales to a looming leadership succession — Ros’ China-honed instincts are seen as a stabilizing force. With Fendi needing sharper positioning and stronger resonance among younger Asian consumers, Ros’ understanding of regional nuances will shape the brand’s next chapter.

Why LVMH chose Ros for Fendi’s future

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Published April 07, 2025

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Why LVMH chose Ros for Fendi’s future